Emotionality of Colors: An Implicit Link between Red and Dominance

The color red has been shown to alter emotions, physiology, psychology and behavior. Research has suggested that these alterations could possibly be due to a link between red and perceived dominance. In this study we examined if the color red is implicitly associated to the concept of dominance. In addition, we similarly hypothesized that blue is implicitly linked to rest. A modified Stroop word evaluation task was used in which 30 participants...