The Future of Retailing
Abstract
Retailers have embraced a variety of technologies to engage their customers. This article focuses on “The Future of Retailing” by highlighting five key areas that are moving the field forward: (1) technology and tools to facilitate decision making, (2) visual display and merchandise offer decisions, (3) consumption and engagement, (4) big data collection and usage, and (5) analytics and profitability. We also suggest numerous issues that are...
Paper Details
Title
The Future of Retailing
Published Date
Mar 1, 2017
Journal
Volume
93
Issue
1
Pages
1 - 6
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