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doi.org/10.1016/j.jbusres.2016.05.020
Other

Retailers' and manufacturers' price-promotion decisions: Intuitive or evidence-based?

Svetlana Bogomolova
20
,
Marietta Szabo
1
,
Rachel Kennedy
20
Journal of Business Research10.50
Volume: 76, Pages: 189 - 200
Published: Jan 12, 2017
Abstract
No abstract.
Paper Fields
Paper Details
Title
Retailers' and manufacturers' price-promotion decisions: Intuitive or evidence-based?
DOI
doi.org/10.1016/j.jbusres.2016.05.020
Published Date
Jan 12, 2017
Journal
Journal of Business Research
Volume
76
Pages
189 - 200
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