Review paper
Future of Retailer Profitability: An Organizing Framework
Abstract
Retailers are dynamic in nature, and their strategies keep evolving with changing scenarios and availability of new technologies. In the current scenario, there is a need for a comprehensive and organizing framework for retailers to develop and implement a complex set of strategies. In this article, we broadly categorize retailers’ implementation of strategies at four levels—market, firm, store and customer. The four-level categorization has...
Paper Details
Title
Future of Retailer Profitability: An Organizing Framework
Published Date
Mar 1, 2017
Journal
Volume
93
Issue
1
Pages
96 - 119
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