Empirical Assessment of Alternative Designs for Enhancing Different Types of Trusting Beliefs in Online Recommendation Agents

competence, integrity, and benevolence are the three key trusting beliefs that are widely acknowledged in the trust literature. Drawing on users’ different dispositional attribution of these trusting beliefs, we investigate the different influence of two sets of experiential reasons on the competence belief versus the benevolence and integrity beliefs in online recommendation agents (RAs). The two sets of experiential reasons encompass...