Review paper
The Role of the Sales-Service Interface and Ambidexterity in the Evolving Organization
Abstract
Despite a long history of independent sales and service functions within organizations, customers are pressuring organizations to rethink their sales and service operations. Specifically, customers expect organizations to offer a “single face” of the firm rather than being forced to interact with multiple agents across both sales and service throughout their relationships. As firms attempt to meet these customer demands, they have countless...
Paper Details
Title
The Role of the Sales-Service Interface and Ambidexterity in the Evolving Organization
Published Date
Dec 2, 2016
Journal
Volume
20
Issue
1
Pages
59 - 75
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