Original paper
When and How Multitasking Impacts Consumer Shopping Decisions
Abstract
This project provides insights into how multitasking impacts consumer decision-making. The effect of multitasking on shopping task performance is investigated across three studies. Authors propose that the effect of multitasking on consumers’ shopping task performance (e.g., to purchase low calorie snacks for a get together) is moderated by whether the consumer is in a how (implementation) or why (deliberation) mindset. To the benefit of...
Paper Details
Title
When and How Multitasking Impacts Consumer Shopping Decisions
Published Date
Jun 1, 2017
Journal
Volume
93
Issue
2
Pages
187 - 200
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Notes
History