Original paper
Web_2.0 and five years since: How the combination of technological and organizational initiatives influences an organization’s long-term Web_2.0 performance
Abstract
The arrival of social and collaborative software applications (e.g., Facebook and LinkedIn), known as Web_2.0 applications, has provided an opportunity for consumers to express their opinions and knowledge. While consumers use Web_2.0 applications on a daily basis, organizations are struggling to embrace fully functioning Web_2.0 applications for their businesses. The types of initiatives for Web_2.0 and how they affect an organization’s use of...
Paper Details
Title
Web_2.0 and five years since: How the combination of technological and organizational initiatives influences an organization’s long-term Web_2.0 performance
Published Date
Feb 1, 2016
Journal
Volume
33
Issue
1
Pages
232 - 246
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Notes
History