On the meaning and measurement of maximization
Abstract
Building on Herbert Simon’s critique of rational choice theory, Schwartz et al. (2002) proposed that when making choices, some individuals — maximizers — search extensively through many alternatives with the goal of making the best choice, whereas others — satisficers — search only until they identify an option that meets their standards, which they then choose. They developed the Maximization Scale (MS) to measure individual differences in...
Paper Details
Title
On the meaning and measurement of maximization
Published Date
Mar 1, 2016
Journal
Volume
11
Issue
2
Pages
126 - 146
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History