Empirical Study on the Relationship between Corporate Social Responsibility and Brand Impact
Abstract
This study reconstructs the concept and dimensions of brand influence through analyzing band image and brand equity from consumer perspective.Then based on 612 samples of automobile consumers,this study investigates the relationship between corporate social responsibility(CSR) and brand influence by using structural equation modeling and hierarchical regression methods.The results indicate that the commitment of CSR,level of CSR,and timing of...
Paper Details
Title
Empirical Study on the Relationship between Corporate Social Responsibility and Brand Impact
Published Date
Jan 1, 2012
Journal
Citation AnalysisPro
You’ll need to upgrade your plan to Pro
Looking to understand the true influence of a researcher’s work across journals & affiliations?
- Scinapse’s Top 10 Citation Journals & Affiliations graph reveals the quality and authenticity of citations received by a paper.
- Discover whether citations have been inflated due to self-citations, or if citations include institutional bias.
Notes
History