Original paper

How to develop theory and keep our jobs? The role of academic ‘gatherings’ in our theory development practice

Volume: 16, Issue: 2, Pages: 250 - 256
Published: Nov 3, 2015
Abstract
This special discussion article examines the roles that academic workshops play in the creation of a space to advance knowledge in marketing whilst also supporting academic career progression and production of impactful research. We draw upon the concept of Communities of Practice to understand the nature and variation of academic workshops and to highlight their role in advancing the discipline. From this, the invited contributions set out the...
Paper Details
Title
How to develop theory and keep our jobs? The role of academic ‘gatherings’ in our theory development practice
Published Date
Nov 3, 2015
Volume
16
Issue
2
Pages
250 - 256
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