Jaana Tähtinen
University of Turku
AdvertisingBusiness networkingSociologyBusinessPsychologyArtifact-centric business process modelMarketingPolitical scienceProcess managementBusiness relationship managementBusiness-to-businessContext (language use)New business developmentPublic relationsComputer scienceBusiness modelProcess (engineering)Management scienceKnowledge managementElectronic businessMobile business development
Publications 59
#1Eeva-Liisa Oikarinen (University of Oulu)H-Index: 7
#2Mika Boedeker (Tampere University of Applied Sciences)H-Index: 3
Last. Jaana Tähtinen (UTU: University of Turku)H-Index: 24
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Positive and negative emotions in general, and humor in particular, has been studied at various (inter)organizational levels and in different contexts, e.g. business communication, advertising, branding, sales, innovation, and customer relationships. Nevertheless, the importance and functions of emotions within and between organizations and their stakeholders are not thoroughly understood. Employees’ emotions and their wellbeing influence also customers and other stakeholders. Emotion work and e...
#1Jaana Tähtinen (UTU: University of Turku)H-Index: 24
#2Virpi Havila (Uppsala University)H-Index: 17
This article develops and applies a conceptual analysis method (CAM). The CAM is a critical reflection on multiple definitions and descriptions of concepts and terms all used to refer to a phenomen...
5 CitationsSource
#1Kati Suomi (UTU: University of Turku)H-Index: 8
#2Mervi Luonila (University of the Arts Helsinki)H-Index: 5
Last. Jaana Tähtinen (UTU: University of Turku)H-Index: 24
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Abstract This paper embraces the daring use of ironic humor in brand co-creation in festival branding. Innovative branding is an aspiration in the growing festival business. This study explores a unique case: a festival that applies ironic humor in its brand co-creation despite the risks involved. The findings suggest that the use of ironic humor, when made inherent to a festival's brand identity, can increase stakeholders' attention to and awareness of the festival and attract positive media at...
4 CitationsSource
#1Taina VuorelaH-Index: 2
Last. Jaakko SinisaloH-Index: 8
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#1Jaana Tähtinen (UTU: University of Turku)H-Index: 24
#2Annmarie Ryan (UL: University of Limerick)H-Index: 12
Last. Maria Holmlund (Hanken School of Economics)H-Index: 20
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This special discussion article examines the roles that academic workshops play in the creation of a space to advance knowledge in marketing whilst also supporting academic career progression and production of impactful research. We draw upon the concept of Communities of Practice to understand the nature and variation of academic workshops and to highlight their role in advancing the discipline. From this, the invited contributions set out the varied forms through which workshops create safe sp...
2 CitationsSource
#1Maria HolmlundH-Index: 20
#2Jaana TähtinenH-Index: 24
Last. Annmarie RyanH-Index: 12
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#1Annmarie RyanH-Index: 12
#2Maria HolmlundH-Index: 20
Last. Jaana TähtinenH-Index: 24
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#1Hanna KomulainenH-Index: 9
#2Tuija MainelaH-Index: 15
Last. Jaana TähtinenH-Index: 24
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This research examines the intermediary roles that advertising agencies perform between small local advertisers and a mobile advertising service provider. The intermediary roles have been left unexplored, although the agencies have influence on their client's decisions to use new media. A real-life experiment of new mobile advertising system was conducted, and interview data from eight advertising agencies were collected. The findings show that agencies may play three types of roles. In playing ...
6 CitationsSource
#1Annmarie Ryan (UL: University of Limerick)H-Index: 12
#2Jaana Tähtinen (University of Oulu)H-Index: 24
This paper elucidates the possibilities of using theoretical lenses from complexity theory in inter-organisational research to reconsider business relationships and to understand patterns of interaction and change within dyads. We consider two lenses; complex adaptive systems and dissipative structures, to reveal details that have been mostly obscured. These offer us understanding not only of the multi-dimensionality of business relationships in one point in time but also how traces of relations...
#1Pauliina Ulkuniemi (University of Oulu)H-Index: 15
#2Luis Araujo (Lancaster University)H-Index: 32
Last. Jaana Tähtinen (University of Oulu)H-Index: 24
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The efforts to address markets as socio-technical orders have hitherto focused on the role of marketing in shaping demand. However, in many markets the role of purchasing is just as important. This paper uses a case study to examine how a single buying company can attempt to shape an emerging market through its purchasing practices. As a result, the study identifies five types of market-shaping actions. Within each action type, the market-shaping behavior of a buyer in an emerging market can be ...
18 CitationsSource