Review paper
Corporate Reputations: Should You Compete on Yours?
Abstract
While all companies would like a better corporate reputation, many are not sure what it takes to create a good reputation and others are not sure that they should use their good reputation to compete in their various markets. Mimicking the behavior of respected companies does not provide a reliable resolution to these dilemmas. This article presents a framework to help managers create a better corporate reputation for their organization and...
Paper Details
Title
Corporate Reputations: Should You Compete on Yours?
Published Date
Apr 1, 2004
Journal
Volume
46
Issue
3
Pages
19 - 36
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