Strategic Adaptability and Firm Performance: A Market-Contingent Perspective:
Abstract
The authors test the proposition that the effectiveness of a particular strategic orientation—reactor, defender, analyzer, and prospector—is contingent upon the dynamics of the market. In mildly...
Paper Details
Title
Strategic Adaptability and Firm Performance: A Market-Contingent Perspective:
Published Date
Jul 1, 1989
Journal
Volume
53
Issue
3
Pages
21 - 35
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Notes
History