What Did He Mean by that? Humor Decreases Attributions of Sexism and Confrontation of Sexist Jokes

Sexist humor may be more difficult to confront than serious expressions of sexism because humor disguises the biased nature of the remark. The present research investigated whether delivering a sexist remark as a joke, compared to a serious statement, tempered perceptions that the speaker was sexist which, in turn, made women less likely to confront. Using a computer-mediated instant messaging paradigm, women were randomly assigned to receive...