How food marketers can sell smaller portions: Consumer insights and product innovation
Abstract
Food portion size has been shown to be an important driver of energy intake. Despite the well acknowledged role of portion control in weight management, large portion sizes remain ubiquitous in the marketplace. Moving consumers towards consumption of smaller portion sizes will require changes in consumer behavior as well as changes in products available to consumers in a variety of settings. This special supplement presents cutting edge research...
Paper Details
Title
How food marketers can sell smaller portions: Consumer insights and product innovation
Published Date
Aug 1, 2016
Journal
Volume
103
Pages
423 - 424
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Notes
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