The Friendly Taking Effect: How Interpersonal Closeness Leads to Seemingly Selfish Yet Jointly Maximizing Choice

Journal Article The Friendly Taking Effect: How Interpersonal Closeness Leads to Seemingly Selfish Yet Jointly Maximizing Choice Get access Yanping Tu, Yanping Tu *Yanping Tu (yanping.tu@warrington.ufl.edu) is an assistant professor of marketing at the Warrington College of Business Administration, University of Florida, Stuzin Hall, Box 117155, Gainesville, FL 32611, Search for other works by this author on: Oxford Academic PubMed Google...