The sound of silence: Why music in supermarkets is just a distraction

Retailers use music in the service environment to try to change consumer behaviour with a view to increasing spend, or improving consumer mood. Previous research has largely focused on music but ignored the effects of other noises within a servicescape: yet all noises can impact consumers' affective states, and their behaviour. This study examines the role of both planned and other sounds within the supermarket environment. In particular, this...