The blog and the bountiful: Exploring the effects of disguised product placement on blogs that are revealed by a third party
Abstract
This article investigates the effects of a revelation to blog readers that the blog has been sponsored by a company in exchange for favorable reviews of their products. We compare the responses of two groups of blog readers. One group was exposed to a revelation in a tabloid newspaper that the blogger has been sponsored without admitting it. The other group was not exposed to such a revelation. We find that the attitude toward the blog and the...
Paper Details
Title
The blog and the bountiful: Exploring the effects of disguised product placement on blogs that are revealed by a third party
Published Date
Feb 6, 2013
Volume
21
Issue
2
Pages
110 - 124
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