Give them what they want: The benefits of explicitness in gift exchange

Volume: 47, Issue: 5, Pages: 915 - 922
Published: Sep 1, 2011

Abstract
article i nfo Five studies show that gift recipients are more appreciative of gifts they explicitly request than those they do not. In contrast, gift givers assume that both solicited and unsolicited gifts will be equally appreciated. At the root of this dilemma is a difference of opinion about what purchasing an unsolicited gift signals: gift givers expect unsolicited gifts will be considered more thoughtful and considerate by their intended...


Paper Details
Title
Give them what they want: The benefits of explicitness in gift exchange
DOI
Published Date
1 Sep, 2011
Journal
Volume
47
Issue
5
Pages
915 - 922
Trends
Citation Distributions