Understanding poverty and promoting poverty alleviation through transformative consumer research
Abstract
Consumer research holds potential for expanding society's understanding of how people experience poverty and mechanisms for poverty alleviation. Capitalizing on this potential, however, will require more exploration of how consumption experiences shape individual and collective well-being among the poor. This article proposes a framework for transformative consumer research focused on felt deprivation and power within the lived experience of...
Paper Details
Title
Understanding poverty and promoting poverty alleviation through transformative consumer research
Published Date
Aug 1, 2013
Journal
Volume
66
Issue
8
Pages
1195 - 1202
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