Persuasion, Interrupted: The Effect of Momentary Interruptions on Message Processing and Persuasion

Journal Article Persuasion, Interrupted: The Effect of Momentary Interruptions on Message Processing and Persuasion Get access Daniella M. Kupor, Daniella M. Kupor Daniella Kupor is a doctoral student at Stanford University, Graduate School of Business, 655 Knight Way, Stanford, CA, 94 305 (dkupor@stanford.edu). Zakary Tormala is an associate professor of marketing at Stanford University, Graduate School of Business, 655 Knight Way, Stanford,...