An operations management perspective on adopting customer-relations management (CRM) software

Volume: 50, Issue: 14, Pages: 3974 - 3987
Published: Jul 15, 2012
Abstract
Enterprise resource planning (ERP) systems are made up of software that chiefly support individual functional areas (e.g., operations management practices and policies), but seeks to share information to support organisation-wide integration goals. In this paper we examine the influences of operations management (OM) customer focus policies and practices, as well as software vendor capabilities in supporting OM, on ERP reasons for adoption of...
Paper Details
Title
An operations management perspective on adopting customer-relations management (CRM) software
Published Date
Jul 15, 2012
Volume
50
Issue
14
Pages
3974 - 3987
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