Unexpected benefits of deciding by mind wandering

Published on Oct 7, 2013in Frontiers in Psychology
· DOI :10.3389/FPSYG.2013.00598
Colleen E. Giblin3
Estimated H-index: 3
(CMU: Carnegie Mellon University),
Carey K. Morewedge27
Estimated H-index: 27
(CMU: Carnegie Mellon University),
Michael I. Norton71
Estimated H-index: 71
(Harvard University)
The mind wanders, even when people are attempting to make complex decisions. We suggest that such mind wandering—allowing one’s thoughts to wander until the “correct” choice comes to mind—can positively impact people’s feelings about their decisions. We compare post-choice satisfaction from choices made by mind wandering to reason-based choices and randomly assigned outcomes. Participants chose a poster by mind wandering or deliberating—or were randomly assigned a poster. Whereas forecasters predicted that participants who chose by mind wandering would evaluate their outcome as inferior to participants who deliberated (Experiment 1), participants who used mind wandering as a decision strategy evaluated their choice just as positively as did participants who used deliberate choice (Experiment 2). In some cases, people can spare themselves the trouble of deliberation and instead “decide by wind wandering” yet experience no decrease in satisfaction.
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