Original paper
Issue contingencies and marketers' recognition of ethical issues, ethical judgments and behavioral intentions
Abstract
The ethical decision-making process begins when an individual recognizes an ethical dilemma. Subsequently, the individual makes a judgment and forms behavioral intentions, which are thought to be predictive of actual behavior. This process is affected by individual, situational and issue-contingent factors. Our study examines the effect of four issue contingencies on marketers' ethical decision-making process. More than 300 marketing...
Paper Details
Title
Issue contingencies and marketers' recognition of ethical issues, ethical judgments and behavioral intentions
Published Date
Apr 1, 2004
Journal
Volume
57
Issue
4
Pages
338 - 346
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Notes
History