Review paper
How Country Characteristics Affect the Perceived Value of Web Sites
Abstract
The authors examine how country characteristics systematically moderate the effects of individual-level drivers of the perceived value that consumers derive from visiting a brand manufacturer's Web site. They test hypotheses on data collected from 8886 consumers from 23 countries on three continents, involving 30 Web sites of the world's largest consumer packaged goods companies. They find that the effect of privacy/security protection on...
Paper Details
Title
How Country Characteristics Affect the Perceived Value of Web Sites
Published Date
Jul 1, 2006
Journal
Volume
70
Issue
3
Pages
136 - 150
Citation AnalysisPro
You’ll need to upgrade your plan to Pro
Looking to understand the true influence of a researcher’s work across journals & affiliations?
- Scinapse’s Top 10 Citation Journals & Affiliations graph reveals the quality and authenticity of citations received by a paper.
- Discover whether citations have been inflated due to self-citations, or if citations include institutional bias.
Notes
History