Consumer Psychology: An Octennium

Published on Jan 1, 1976in Annual Review of Psychology18.156
· DOI :10.1146/ANNUREV.PS.27.020176.001555
Jacob Jacoby56
Estimated H-index: 56
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1 Author (Robert C. Webb)
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Abstract Although scholars describe consumer behaviour as a process of acquisition, consumption, and disposition, limited research is done on disposition decisions, especially in the context of emerging economies. This paper looks into the early work of Jacoby et al. (1977) and the recent seminal work of Cruz-Cardenaz and Arevalo-Chavez (2017) to determine the relationships between external influences and various disposition decisions on smartphones. In particular, it investigates the effect of ...
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AbstractNational culture determines consumer attitudes and behaviour. While this holds true for tourism consumption, little research has sought to better understand the effect of culture on tourist...
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#1Victoria K. Wells (University of Sheffield)H-Index: 13
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This article presents some self-reflective considerations on the methodology applied in advertising scholarly publications, based on a review of articles in four leading journals: Journal of Advertising, Journal of Advertising Research, International Journal of Advertising, and Journal of Current Issues and Research in Advertising. This article first identifies two approaches in the positivist paradigm that exert strong impacts on the development of advertising research: the message effects rese...
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#1Yacob YusmanH-Index: 1
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Although consumer behaviour is largely described as a process of acquisition, consumption and disposition, little has been done on disposition decisions, especially in the context of service market in emerging economies. The present study serves as groundwork to determine the factors that influence consumer disposition decisions of smartphones with a focus on university students in Malaysia. Price, brand, compatibility, usefulness, social influence and product attachment are looked into in order...