Consumer Psychology: An Octennium
Abstract
A revolution in the science of emotion has emerged in recent decades, with the potential to create a paradigm shift in decision theories. The research reveals that emotions constitute potent, pervasive, predictable, sometimes harmful and sometimes ...Read...
Paper Details
Title
Consumer Psychology: An Octennium
Published Date
Jan 1, 1976
Journal
Volume
27
Issue
1
Pages
331 - 358
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Notes
History