Changing Norms to Change Behavior
Abstract
Providing people with information about the behavior and attitudes of their peers is a strategy commonly employed by those seeking to reduce behavior deemed harmful either to individuals (e.g., high alcohol consumption) or the collective (e.g., high energy consumption). We review norm-based interventions, detailing the logic behind them and the various forms they can take. We give special attention to interventions designed to decrease college...
Paper Details
Title
Changing Norms to Change Behavior
Published Date
Jan 4, 2016
Journal
Volume
67
Issue
1
Pages
339 - 361
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