Original paper
Web 2.0 service adoption and entrepreneurial orientation
Abstract
The purpose of this study is to investigate the relationship between Web 2.0 service adoption and entrepreneurial orientation (EO). For this purpose, this article conducted multivariate analysis of variance (MANOVA) using Web 2.0 service adoption groups (high and low adopters) as an independent variable and EO as dependent variable, measured with four variables: innovativeness, risk taking, autonomy, and competitive aggressiveness. The results...
Paper Details
Title
Web 2.0 service adoption and entrepreneurial orientation
Published Date
Oct 7, 2010
Journal
Volume
4
Issue
3-4
Pages
197 - 207
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Notes
History