Review paper
Situated Experiments in Organizations: Transplanting the Lab to the Field
Abstract
Both laboratory and field experiments have limitations that likely account for the recent decline in their usage among organizational researchers. In this article, we introduce situated experiments as an experimental approach that optimizes the strengths of both laboratory and field experiments in organizational research while mitigating the weaknesses of each. We highlight four recently published studies using situated experiments. Drawing on...
Paper Details
Title
Situated Experiments in Organizations: Transplanting the Lab to the Field
Published Date
Oct 1, 2004
Journal
Volume
30
Issue
5
Pages
703 - 724
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