Happiness Cools the Warm Glow of Familiarity

Volume: 21, Issue: 3, Pages: 321 - 328
Published: Jan 19, 2010
Abstract
People often prefer familiar stimuli, presumably because familiarity signals safety. This preference can occur with merely repeated old stimuli, but it is most robust with new but highly familiar prototypes of a known category (beauty-in-averageness effect). However, is familiarity always warm? Tuning accounts of mood hold that positive mood signals a safe environment, whereas negative mood signals an unsafe environment. Thus, the value of...
Paper Details
Title
Happiness Cools the Warm Glow of Familiarity
Published Date
Jan 19, 2010
Volume
21
Issue
3
Pages
321 - 328
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