Precision of the Anchor Influences the Amount of Adjustment
Abstract
The anchoring-and-adjustment heuristic has been used to account for a wide variety of numerical judgments. Five studies show that adjustment away from a numerical anchor is smaller if the anchor is precise than if it is rounded. Evidence suggests that precise anchors, compared with rounded anchors, are represented on a subjective scale with a finer resolution. If adjustment consists of a series of iterative mental movements along a subjective...
Paper Details
Title
Precision of the Anchor Influences the Amount of Adjustment
Published Date
Feb 1, 2008
Journal
Volume
19
Issue
2
Pages
121 - 127
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