When risk seeking becomes a motivational necessity.

Four studies demonstrate the importance of self-regulatory mechanisms for understanding risk-seeking behavior under loss. Findings suggest that risk seeking becomes a motivational necessity under 3 conditions: (a) when an individual is in a state of loss; (b) when the individual is in a prevention-focused regulatory state (E. T. Higgins, 1997); and (c) when the risky option alone offers the possibility of eliminating loss. In situations...