Counteractive Self-Control
Abstract
We propose a self-control analysis of the role of availability in valuation. We explored the hypothesis that, when temptation becomes available, counteractive self-control processes render it less valuable. We found evidence for devaluation of available temptation among gym users before they choose to forgo an unhealthy snack rather than after they make their choice (Study 1), and among students evaluating leisure activities when their decision...
Paper Details
Title
Counteractive Self-Control
Published Date
Feb 1, 2009
Journal
Volume
20
Issue
2
Pages
159 - 163
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Notes
History