“Wii Will Rock You!” The Use and Effect of Figurative Language in Consumer Reviews of Hedonic and Utilitarian Consumption

Journal Article “Wii Will Rock You!” The Use and Effect of Figurative Language in Consumer Reviews of Hedonic and Utilitarian Consumption Get access Ann Kronrod, Ann Kronrod Search for other works by this author on: Oxford Academic PubMed Google Scholar Shai Danziger Shai Danziger Search for other works by this author on: Oxford Academic PubMed Google Scholar Journal of Consumer Research, Volume 40, Issue 4, 1 December 2013, Pages 726–739,...