Customer perception on service quality in retail banking in Middle East: the case of Qatar
Volume: 2, Issue: 4, Pages: 338 - 350
Published: Nov 20, 2009
Abstract
Purpose The purpose of this paper is to evaluate the service quality in retail banking in the Middle East in general, and Qatar in particular, based on different levels of customers' perception regarding service quality. Design/methodology/approach This is an analytical study based mainly on the primary data collected through a scientifically developed questionnaire. The questionnaire have been personally administered on a sample size of 120,...
Paper Details
Title
Customer perception on service quality in retail banking in Middle East: the case of Qatar
Published Date
Nov 20, 2009
Volume
2
Issue
4
Pages
338 - 350
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