Predicting intentions to purchase organic food: The role of affective and moral attitudes in the Theory of Planned Behaviour
Abstract
This study examined the usefulness of integrating measures of affective and moral attitudes into the Theory of Planned Behaviour (TPB)-model in predicting purchase intentions of organic foods. Moral attitude was operationalised as positive self-rewarding feelings of doing the right thing. Questionnaire data were gathered in three countries: Italy (N=202), Finland (N=270) and UK (N=200) in March 2004. Questions focussed on intentions to purchase...
Paper Details
Title
Predicting intentions to purchase organic food: The role of affective and moral attitudes in the Theory of Planned Behaviour
Published Date
Mar 1, 2008
Journal
Volume
50
Issue
2-3
Pages
443 - 454
Citation AnalysisPro
You’ll need to upgrade your plan to Pro
Looking to understand the true influence of a researcher’s work across journals & affiliations?
- Scinapse’s Top 10 Citation Journals & Affiliations graph reveals the quality and authenticity of citations received by a paper.
- Discover whether citations have been inflated due to self-citations, or if citations include institutional bias.
Notes
History