Tactical deception in covert selling: A persuasion knowledge perspective

Guang-Xin Xiea*, David M. Boushb & Raymond R. Liuaa College of Management, University of Massachusetts, Boston, USAb Charles H. Lundquist College of Business, University of Oregon, USAGuang-Xin Xie (PhD, University of Oregon) is an Assistant Professor of Marketing at the College of Management, the University of Massachusetts Boston. Dr Xie's current research focuses on consumer persuasion knowledge and marketplace deception.David M. Boush (PhD,...