Review paper
On the Reliability and Predictive Validity of Purchase Intention Measures
Abstract
This paper reports some further analyses and applications of Morrison's model of the predictive relationship between measures of intentions and subsequent purchasing behavior. A review of published studies bearing on the threats to predictive validity of intention scales represented in Morrison's model is presented. Findings from a test-retest study of intention ratings for concept stimuli are shown to be consistent with the levels of...
Paper Details
Title
On the Reliability and Predictive Validity of Purchase Intention Measures
Published Date
Aug 1, 1982
Journal
Volume
1
Issue
3
Pages
243 - 286
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