Purpose – The study seeks to understand the influences on the prevalence of rural retailing institution of periodic markets. It examines the influence of access to and population of the location on the performance of periodic markets and their effect on the competition between periodic markets and local rural retail stores. Design/methodology/approach – Simultaneous cross-sectional study on census data is used to understand changes in performance of periodic markets in the context of growth in retail stores. Findings – The superior performance of local retail shop compared to outshopping in periodic markets is contrary to observation in literature developed in the context of urban outshopping. Practical implications – Retail chains need to develop a separate program for location of outlets that serve rural areas as access influences retail performance. In rural areas marketers can use traditional periodic markets in addition to conventional retail store given the limited inter-format retail competition. O...
Purpose – The purpose of this paper is to explore retail format choice among male shoppers, using desired store attributes and shopping orientations as predictors of format choice.Design/methodology/approach – Male shoppers in the USA (n=560) were surveyed via the internet. Multiple regression was used to evaluate the data.Findings – The findings identify distinctive predictors of male patronage across several retail formats including department stores, discounters, category killers, dollar stor...
#2Minjeong Kim(OSU: Oregon State University)H-Index: 21
Purpose – The purpose of this study is to determine factors influencing rural consumers' inshopping behaviours and to examine rural retailers' perceptions of the current rural retailing environment.Design/methodology/approach – This study was comprised of two phases. In Phase 1, consumer surveys were conducted in three rural US communities. In Phase 2, in‐depth interviews with retailers selected from the same communities were conducted.Findings – The findings of the consumer surveys supported al...
Purpose – Retailing in India is an unchartered territory. Food and grocery is the most promising area for setting up retail business in India. An understanding of shopper retail format choice behaviour will enable retailers to segment their market and target specific consumer groups with strategies premeditated to meet their retail needs. The purpose of this paper is to make a detailed study on the effect of shoppers' demographic, geographic and psychographic dimensions in terms of format choice...
Purpose – Globalisation as a competitive marketing strategy can only offer a limited explanation for the behaviour of organisations. This is particularly applicable in the case of business and marketing strategies for small and medium‐sized organisations in the retail sector. Terms such as “localisation” have been coined by researchers but the concept is yet to receive a valid interpretation as a marketing strategy from the perspective of the small retailer. This paper seeks first, to understand...
#2Piyush Kumar Sinha(IIMA: Indian Institute of Management Ahmedabad)H-Index: 10
Store choice has been studied extensively in the literature, but store format choice has had limited research attention. The store format choice for bulk grocery purchase being a rational context is well conceptualized in the Theory of Planned Behavior (TPB) framework. Attitude behaviour linkages are well explored but there is rare consensus on the components of attitude, their interrelationship and resultant impact on conation. The Theory of Reasoned Action has evolved over time to incorporate ...
Last. Rashida Qureshi(KSU: Kansas State University)H-Index: 2
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This study examined the relationship between population decline in 438 counties and local retail and wholesale (R/W) sectors during 1950-90 in the nonmetropolitan Great Plains states of North and South Dakota Montana Wyoming Nebraska Oklahoma New Mexico and Colorado. The focus was on the impact of population change in a region where the R/W trade sector has been a major source of employment for nonmetropolitan residents post-1945. Population declined over the long term. Analysis was based on eco...
Purpose – Faced with an increasingly open society, retail concentration and population change, the purpose of this paper is to consider the challenges and potential for small towns to compete for custom from their residents.Design/methodology/approach – Retail challenges and potential are considered through exploring the attitudes and behaviour of residents in a range of towns, where the key factors affecting trade are identified using regression analysis and then explored further using more ope...
This paper quantifies the degree of competition between Wal-Mart and different retail channels by exploiting a unique dataset that describes a consumer's choice of store. Using a discrete choice model, I estimate a consumer's choice of retailer in the sales market for DVDs among online, mass merchant, electronics, video specialty, and music stores. Wal-Mart competes more intensely with other mass merchants, and conditional on price and distance, the average consumer still prefers Wal-Mart to mos...
#2Young Ha(NU: University of Nebraska–Lincoln)H-Index: 12
Last. Nancy Lyons(South Dakota State University)H-Index: 2
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The purpose of the research was to longitudinally investigate rural consumers' online shopping for food and fiber products as a function of satisfaction with local retailing and outshopping. Innovation diffusion theory was used to guide the research. Eight hundred seventy-nine rural consumers from 11 states completed surveys twice (in 2000 and 2003). Data were analyzed using structural equation modeling and analyses of variance. Dissatisfaction with local retailing in 2000 was a powerful driver ...
Purpose – To identify factors that influence small‐town consumers' satisfaction with local independent retailers and the subsequent relationships of consumer satisfaction to in‐shopping, community attachment, and support of local independent retailers.Design/methodology/approach – Oliver's expectancy‐disconfirmation model (1980) was used as the framework to predict consumer satisfaction. Consumer mailing addresses were attained from independent retailers in three small Midwest communities in the...
Retail institutions offer economic and social benefits to the participants in a market. It is expected that in a less developed economy the social factors influence economic behaviour much more tha...
#1Somesh Kumar Sinha(NIT-B: Maulana Azad National Institute of Technology)H-Index: 2
#2Priyanka Verma(NIT-B: Maulana Azad National Institute of Technology)H-Index: 4
The purpose behind the development of this research article is to assess the difference in consumers’ perception for sales promotion’s hedonic and utilitarian benefits in rural and urban areas. To ...
Subalterns constitute the large majority of the members of any social system and are closely associated with the geopolitics of any geographical area. Subalterns have often created alternative economies through their networks of solidarity to rally themselves against the hegemonic scourge of mainstream economies. A subaltern business group is identified in the present study, and the applicability of the characteristics of alternative economies is researched. The objective of the present study is...
Last. Gabriel Zubriczký(Comenius University in Bratislava)H-Index: 1
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The retailing sector seems to be rather sensitive to social and economic developments in a society. In contrast to global retail network trends, specific processes may be observed in some lagging regions in post-communist countries. In the article attention is paid to spatial changes in food and non-food retailing locations in the region of Gemer, one of the least developed regions of post-communist Slovakia. The retailing network transformation between 1996 and 2012 was measured by applying ret...
#1Rajesh K. Aithal(Indian Institute of Management Lucknow)H-Index: 3
#2Satyam(Indian Institute of Management Lucknow)H-Index: 1
Last. Harshit Maurya(LU: University of Lucknow)H-Index: 2
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This chapter explores the distribution challenges in Indian rural market and evaluates the various strategies to approach rural markets. Reaching out to rural markets has been acknowledged as the biggest challenge. This chapter discusses various strategies used by firms to reach out to rural India. A set of six strategies of distribution in rural India has been identified. Major fast-moving consumer goods (FMCG) firms which have serious interests in rural markets have been using these strategies...
This article aims to provide a critical review of the published literature related to retail marketing strategies and brand management in the global retail industry. The literature review covers the overview of marketing strategies; retail marketing strategies and technological utilization; international retail marketing strategies in the global retail industry; retail marketing strategies and internationalization; the challenges of retail marketing strategies in the fashion retail industry; the...
#1Andrew G. Parsons(AUT: Auckland University of Technology)H-Index: 14
#2Ellie Descatoires(AUT: Auckland University of Technology)H-Index: 1
Abstract With the shift in paradigm occurring for retailing, this paper puts out a call for academics researching in the area to take up the challenge of novel research rather than the more typical incremental research of the past and present. A thematic analysis of current retail research is presented from the four leading retail journals to identify and illustrate the incremental nature of current research and the standard retail area themes considered by academics. Following this, through see...
Purpose – Despite having strategic inflection, retail set-ups in India have been continuously raising a challenge for suppliers of retail products aiming to all to target the right consumers in accordance with their ever-changing preferences. This adds a complexity to retailers offering services who seek valued information to devise a retail strategy by segmenting markets on the basis of consumer shopping orientations. Therefore, the purpose of this paper is to develop and validate the consumer ...