Preference Consistency and Preference Strength: Processing and Judgmental issues1

Recent research in motivated reasoning has examined processing of information that is consistent or inconsistent with one's preferences. This paper extends the work by examining the micro‐processes of the processing of such information. In addition, it examines the moderating impact of preference strength and argument quality on processing of and judgments associated with preference‐consistent and preference‐inconsistent information. Across 2...