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Original paper

Corporate blogging strategies of the Fortune 500 companies

Volume: 44, Issue: 3, Pages: 316 - 334
Published: Mar 1, 2006
Abstract
Purpose This study aims to investigate the emerging new phenomenon of corporate blogging and its objectives. In particular, this study focuses on how Fortune 500 firms attempt to maintain control, while supporting employee autonomy in corporate blogging. Design/methodology/approach Using the framework of corporate blogging strategies proposed in this study, corporate blogging practices of the 2005 Fortune 500 companies were analysed. Findings...
Paper Details
Title
Corporate blogging strategies of the Fortune 500 companies
Published Date
Mar 1, 2006
Volume
44
Issue
3
Pages
316 - 334
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