Original paper
Understanding luxury consumption in China: Consumer perceptions of best-known brands
Abstract
This study investigates the underlying motivations for luxury consumption among Chinese middle-class consumers by testing the relationships between psychological traits and attitudes toward the best-known luxury brands. The study examines three psychological traits that make Chinese consumers unique compared to their global peers: value consciousness (VC), susceptibility to normative influence (SNI), and the need for uniqueness (NFU). Results...
Paper Details
Title
Understanding luxury consumption in China: Consumer perceptions of best-known brands
Published Date
Oct 1, 2012
Journal
Volume
65
Issue
10
Pages
1452 - 1460
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Notes
History