Longer is better

The longer something is thought to exist, the better it is evaluated. In Study 1, participants preferred an existing university requirement over an alternative; this pattern was more pronounced when the existing requirement was said to be in place for a longer period of time. In Study 2, participants rated acupuncture more favorably as a function of how old the practice was described. Aesthetic judgments of art (Study 3) and nature (Study 4)...