Review paper
The rise of inconspicuous consumption
Abstract
Ever since Veblen and Simmel, luxury has been synonymous with conspicuous consumption. In this conceptual paper we demonstrate the rise of inconspicuous consumption via a wide-ranging synthesis of the literature. We attribute this rise to the signalling ability of traditional luxury goods being diluted, a preference for not standing out as ostentatious during times of economic hardship, and an increased desire for sophistication and subtlety in...
Paper Details
Title
The rise of inconspicuous consumption
Published Date
Dec 13, 2014
Volume
31
Issue
7-8
Pages
807 - 826
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