Giana M. Eckhardt
Royal Holloway, University of London
AdvertisingEmerging marketsConsumption (economics)SociologyBusinessSocial responsibilityPsychologyIdeologyEconomicsMarketingPolitical scienceQualitative researchChinaGlobalizationConsumer behaviourMacromarketingIdentity (social science)Context (language use)Consumer researchEthical consumerismConsumption (sociology)Sharing economyPublic relationsBrand managementSocial psychology
80Publications
22H-index
3,175Citations
Publications 77
Newest
#1Tim HillH-Index: 4
#2Robin Canniford (University of Melbourne)H-Index: 16
Last. Giana M. Eckhardt (RHUL: Royal Holloway, University of London)H-Index: 22
view all 3 authors...
Atmospheres are experiences of place involving transformations of consumers’ behaviors and emotions. Existing marketing research reveals how atmospheric stimuli, service performances, and ritual pl...
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#1Giana M. Eckhardt (RHUL: Royal Holloway, University of London)H-Index: 22
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#1Robert Caruana (University of Nottingham)H-Index: 12
#2Sarah Glozer (University of Bath)H-Index: 5
Last. Giana M. Eckhardt (RHUL: Royal Holloway, University of London)H-Index: 22
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‘Fair trade’, ‘ethical’ and ‘sustainable’ consumption emerged in response to rising concerns about the destructive effects of hedonic models of consumption that are typical of late capitalist societies. Advocates of these ‘markets for virtue’ sought to supplant the insatiable hedonic impulse with a morally restrained, self-disciplining disposition to consumption. With moral markets currently losing their appeal, we respond to the tendency to view hedonism as an inhibitor of moral market behaviou...
5 CitationsSource
#1Giana M. Eckhardt (RHUL: Royal Holloway, University of London)H-Index: 22
#2Fleura Bardhi (City University London)H-Index: 14
In the set of commentaries on liquidity entitled “The continuing significance of social structure in liquid modernity,” three sets of authors set out to examine the relationship between liquidity a...
2 CitationsSource
#1Giana M. Eckhardt (RHUL: Royal Holloway, University of London)H-Index: 22
#2Fleura Bardhi (City University London)H-Index: 14
We explore emerging dynamics of social status and distinction in liquid consumption. The new logic of distinction is having the flexibility to embrace and adopt new identity positions, projects, an...
18 CitationsSource
#1Giana M. Eckhardt (RHUL: Royal Holloway, University of London)H-Index: 22
#2Susan Dobscha (Bentley University)H-Index: 11
In this paper, we explore the consumer experience of responsibilization, wherein consumers are tasked with addressing social issues via their consumption choices. We study an approach to responsibilization which we label conscious pricing. Conscious pricing asks consumers to place a price on morality: How much would they pay for their lunch to combat the social issue of food insecurity? Conscious pricing stems from the broader movement of conscious capitalism, defined by its chief architects as ...
9 CitationsSource
#1Russell W. BelkH-Index: 90
#2Giana M. EckhardtH-Index: 22
Last. Fleura BardhiH-Index: 14
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1 CitationsSource