Satiation from sensory simulation: Evaluating foods decreases enjoyment of similar foods

We demonstrate in two studies that people get more satiated on a food after repeatedly rating or choosing among similar foods shown in pictures. Repeated evaluations of food apparently have an effect similar to actual consumption—decreased enjoyment of foods that share a similar taste characteristic (i.e., sensory‐specific satiety). We provide mediation evidence to show that satiation manifests because considering a food engenders spontaneous...