Review paper
Temporal Contiguity and Negativity Bias in the Impact of Online Word of Mouth
Abstract
Prior research shows that positive online reviews are less valued than negative reviews. The authors argue that this is due to differences in causal attributions for positive versus negative information such that positive reviews tend to be relatively more attributed to the reviewer (vs. product experience) than negative reviews. The presence of temporal contiguity cues, which indicate that review writing closely follows consumption, reduces the...
Paper Details
Title
Temporal Contiguity and Negativity Bias in the Impact of Online Word of Mouth
Published Date
Aug 1, 2013
Volume
50
Issue
4
Pages
463 - 476
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