Review paper

Customer loyalty: a review and future directions with a special focus on the hospitality industry

Volume: 27, Issue: 3, Pages: 379 - 414
Published: Apr 13, 2015
Abstract
Purpose – This article aims to provide a summary review of what is already known about customer loyalty and identifies some emerging issues that play an important role in it. As a result of dramatic changes in the marketplace and in consumers’ connections with the hospitality industry, researchers and practitioners are keen to understand the factors that underpin customer loyalty. Design/methodology/approach – By synthesizing extant customer...
Paper Details
Title
Customer loyalty: a review and future directions with a special focus on the hospitality industry
Published Date
Apr 13, 2015
Volume
27
Issue
3
Pages
379 - 414
Citation AnalysisPro
  • Scinapse’s Top 10 Citation Journals & Affiliations graph reveals the quality and authenticity of citations received by a paper.
  • Discover whether citations have been inflated due to self-citations, or if citations include institutional bias.