Consumption in China: how China's new consumer ideology is shaping the nation
Abstract
Consumption in China, by anthropologist and consumer insights strategist LiAnne Yu, is a good overview of how consumption is developing in contemporary, and in particular urban and middle class,...
Paper Details
Title
Consumption in China: how China's new consumer ideology is shaping the nation
Published Date
Mar 16, 2015
Volume
19
Issue
4
Pages
387 - 389
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